Go for It, Mike

Overview

A parodic music video that re-envisions the Horatio Alger myth of the American Dream via 1950s-style cultural cliches, advertising and Reagan-era media propaganda. Smith's 'regular guy' Mike embodies a series of all-American male stereotypes, from the classroom to political candidacy, assuming the roles of college prep, cowboy, train engineer, and real estate developer. Set to an ironic jingle recalling of an 'Up with People' anthem, this lampoon of Manifest Destiny concludes with Mike riding, like an ironic Marlboro Man, into the sunset.

Director

Mark Fischer