Avicii - I'm Tim
2024
L'Âge d'or de la pub
6.5/10
Overview
55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
Director
Matthieu Jaubert
Top Billed Cast
François Berléand
Self (archive footage)
Jacques Duby
Self (archive footage)
Jean Becker
Self (archive footage)
William Leymergie
Self (archive footage)
Thierry Ardisson
Self
Alex Métayer
Self (archive footage)
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