L'Âge d'or de la pub

L'Âge d'or de la pub

6.5/10

Overview

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Director

Matthieu Jaubert

Top Billed Cast

François Berléand

François Berléand

Self (archive footage)

Jacques Duby

Jacques Duby

Self (archive footage)

Jean Becker

Jean Becker

Self (archive footage)

William Leymergie

William Leymergie

Self (archive footage)

Thierry Ardisson

Thierry Ardisson

Self

Alex Métayer

Alex Métayer

Self (archive footage)

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